Apptio BFFs Pitch

Skills: Art Direction, Conceptual
Client: Apptio

This work was part of a pitch to Apptio. The problem that Apptio sent us was this: Now that Apptio has empowered CIOs to make financial decisions for their company, where does that leave CFOs? CFOs and CIOs are already often at odds with each other. How can Apptio bring them together?

Proposed home page blade linking to campaign landing page.


The answer seemed simple. Now that CIOs can have visibility on the financial impact of technology investments they will be much better aligned with the CFOs in their company. CFOs just found a new BFF. Cue the matching sweaters.

Proposed landing page for the BFFs campaign