Apptio BFFs Pitch
This work was part of a pitch to Apptio. The problem that Apptio sent us was this: Now that Apptio has empowered CIOs to make financial decisions for their company, where does that leave CFOs? CFOs and CIOs are already often at odds with each other. How can Apptio bring them together?
The answer seemed simple. Now that CIOs can have visibility on the financial impact of technology investments they will be much better aligned with the CFOs in their company. CFOs just found a new BFF. Cue the matching sweaters.